Branding is a highly necessary activity one has to undertake when it comes to running a brand. Without proper branding, creating a unique and individual identity can be a difficult task. It is the activity of branding that keeps brands relevant in the minds of the people. Some people mistake branding to merely refer to visual designs and slogans or catchphrases. However, there is more to branding. Branding is more about the interplay of a lot of elements to create a cohesive, cogent design that stays in people’s minds. The Different Elements of Branding Branding usually consists of the following elements: Name Logo Colour Slogan Image Shape Graphics Typography Collectively, some of these things, primarily graphics, shape, image, typography, colour, and logo together form the element of design. Design overlooks the visual appearance of the brand. Any element relating to the visuals comes under design. The Importance of Design A brand designing company always pays a lot of at...
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